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Cookies and storage
| Name | Type | Provider | Purpose | Duration | Category |
|---|---|---|---|---|---|
nbr_consent | localStorage | New Build Rankings (first-party) | Stores your cookie choices so we do not ask on every visit. | Until cleared | essential |
maintenance_preview | Cookie | New Build Rankings (first-party) | Strictly necessary access during maintenance or pre-launch preview. | 7 days | essential |
nbr_posthog_internal | Cookie | New Build Rankings (first-party) | Marks a signed-in CMS admin so product analytics can exclude staff traffic. | 8 hours | essential |
_ga / _ga_* | Cookie | Distinguishes users for Google Analytics measurement. | Up to 2 years | analytics | |
ph_* | Cookie | PostHog | Distinguishes users and sessions for product analytics and session replay. | Up to 1 year | analytics |
AdSense cookies | Cookie | Ad delivery, ad performance, and ad personalisation where enabled. | Varies (see Google) | marketing | |
_gcl_au / _gcl_aw | Cookie | Google Ads conversion measurement and click attribution. | Up to 90 days | marketing | |
_fbp / _fbc | Cookie | Meta | Meta Pixel advertising measurement and click attribution for Facebook and Instagram ads. | Up to 90 days | marketing |
hubspotutk / __hstc / __hssc | Cookie | HubSpot | Visitor identification and marketing analytics for CRM lead tracking. | Up to 13 months (see HubSpot) | marketing |
Third-party processors
| Processor | Purpose | Data categories | Region | Lawful basis | Policy |
|---|---|---|---|---|---|
| Google Analytics | Site-wide traffic and navigation analytics. |
| Global (may include US) | Consent (Analytics) | Policy |
| Google Tag Manager | Loads measurement tags on each page. |
| Global (may include US) | Loaded on each page view | Policy |
| Vercel Web Analytics | Privacy-oriented pageview analytics from our hosting platform. |
| Global | Consent (Analytics) | Policy |
| PostHog | Product analytics, session replay, and error tracking for how visitors use the Site. Signed-in CMS administrators are identified as internal users and excluded from capture. |
| EU (eu.i.posthog.com by default) | Consent (Analytics) | Policy |
| ContentSquare | Session and experience analytics (for example scroll and navigation patterns). |
| Global (may include EU/US) | Consent (Analytics) | Policy |
| Google AdSense | Third-party advertising on selected pages. |
| Global (may include US) | Consent (Advertising) | Policy |
| Google Ads | Conversion measurement for Google Ads campaigns (page view conversions). |
| Global (may include US) | Consent (Advertising) | Policy |
| Meta Pixel | Facebook and Instagram advertising measurement (page views and conversions). |
| Global (may include US) | Loaded on each page view | Policy |
| HubSpot | Marketing analytics, visitor identification, and CRM lead tracking. |
| EU (js-eu1) / Global | Consent (Advertising) | Policy |