This Privacy Policy explains how New Build Rankings (“we”, “us”, “our”) collects and uses information when you visit

This document is boilerplate tailored to our Site and should be reviewed by a qualified legal adviser before launch.

Who we are

New Build Rankings is the data controller for personal data described in this policy. We do not publish a postal address on the Site. You can contact us at

What we collect

We do not offer public user accounts, and we do not store contact form submissions in a database. If you email us, we receive whatever information you choose to include (for example your name, email address, and message content).

When you use the Site, we and our service providers may automatically collect technical and usage information such as IP address, browser type, device type, referring URL, pages viewed, and approximate location derived from IP address.

Analytics

We use Google Analytics (measurement ID G-C4HY4TXRZC) to understand how visitors use the Site — for example which pages are viewed and how users navigate. Google may use cookies and similar technologies for this purpose. See Google’s privacy information at

Advertising

We may display advertising through Google AdSense (publisher ID ca-pub-2193366581259784). AdSense may use cookies and similar technologies to serve ads, measure performance, and in some cases personalise advertising based on your browsing activity. See

Cookies

Cookies are small text files stored on your device. We use cookies and similar technologies for analytics and advertising as described above.

The Site does not currently show a cookie consent banner. Non-essential cookies (such as those used for analytics and advertising) may be set when you visit. We may introduce a consent mechanism in future to comply with UK PECR and UK GDPR requirements.

You can control cookies through your browser settings. Blocking cookies may affect Site functionality or how ads are shown.

Third-party data we display

The Site presents information about UK housebuilders sourced from public and third-party platforms, including the Home Builders Federation (HBF), Trustpilot, and Google. We sync or display this data to help visitors compare developers. We do not collect personal data from you to populate these rankings or review scores.

When you follow links to external websites (developer sites, HBF, Trustpilot, Instagram, and others), those sites have their own privacy practices. We are not responsible for how they handle your data.

Instagram community content

We may display public Instagram profile and post information (for example usernames, captions, and media) to highlight community content related to new build homes. This data is obtained via the Oanor Instagram API from publicly available Instagram information. We do not receive your Instagram login credentials.

Hosting and infrastructure

• Vercel — website hosting, content delivery, and serverless functions.

• Vercel Postgres (Neon) — database storage for CMS content and site data.

• Vercel Blob — media file storage when configured.

CMS and administration

Site content is managed through a Payload CMS admin area. Access is restricted to authorised administrators and protected with two-factor authentication in production. Admin activity is not intended for general visitors and is not described further in this public policy.

How we use information

• Operate, maintain, and improve the Site and its content.

• Understand traffic and usage patterns through analytics.

• Serve and measure advertising.

• Respond to enquiries you send us by email.

• Protect the Site against abuse, fraud, or security incidents.

• Comply with legal obligations where applicable.

Legal bases (UK GDPR)

Where UK GDPR applies, we rely on: (a) legitimate interests to operate the Site, understand usage, and keep it secure; (b) consent where required for non-essential cookies or personalised advertising (including via any future consent tool); and (c) necessary processing to respond to your enquiries or comply with law.

How long we keep information

Server and analytics data are retained according to our providers’ default retention periods unless a longer period is required for security or legal reasons. Emails you send us are kept for as long as needed to respond and manage our relationship, unless you ask us to delete them sooner where we are able to do so.

Your rights

Under UK data protection law you may have rights to access, rectify, erase, restrict, or object to processing of your personal data, and to data portability where applicable. You may also lodge a complaint with the Information Commissioner’s Office (ICO) at

To exercise your rights, contact us at

International transfers

Some of our providers (including Google and Vercel) may process data outside the UK. Where this occurs, appropriate safeguards may apply under their terms and applicable law. Refer to each provider’s privacy documentation for details.

Children

The Site is not directed at children under 18, and we do not knowingly collect personal data from children.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Continued use of the Site after changes means you accept the updated policy.

Contact

Questions about this Privacy Policy or our use of your data? Email