This Privacy Policy explains how New Build Rankings (“we”, “us”, “our”) collects and uses information when you visit www.newbuildrankings.com (the “Site”).

Who we are

New Build Rankings is the data controller for personal data described in this policy. We do not publish a postal address on the Site. You can contact us at contact@newbuildrankings.com.

Information we collect

Contact and enquiries

We do not offer public user accounts. If you email us, we receive whatever information you choose to include (for example your name, email address, and message content).

Community submissions

If you request to be featured in our “From the community” Instagram section, we store your Instagram username and, if you provide it, the developer you bought from. We do not ask for your email address in that form. Requests are reviewed by our team before any profile appears on the Site.

Site search

When you use the Site search — including submitting a query, choosing a suggested developer, or clicking a popular search shortcut — we log the search queries you enter (in normalised form), the IP address of that request, and a classified session entry point (such as direct visit, organic search, referral, or paid campaign) to understand popular topics, repeat visits, and how visitors arrive. If you accept analytics cookies, we also send the search term to Google Analytics as a search event and to PostHog as a product analytics event. We do not ask you to identify yourself when searching.

Snagging directory location lookups

On the snagging company directory you can optionally tap “Use my location” or “Use my current location”, or enter a UK postcode to pre-filter listings by region. Device location is requested only after you choose that action. We send the coordinates or postcode to postcodes.io to determine a UK region and do not store your precise location.

Snagging directory website clicks

When you choose “Visit website” for a snagging company, we record which listed company link was selected and when so we can understand which listings generate the most outreach. The analytics record contains aggregate click counts and does not include your contact details.

Technical and usage data

When you use the Site, we and our service providers may automatically collect technical and usage information such as IP address, browser type, device type, referring URL, pages viewed, and approximate location derived from IP address.

Analytics

Google Analytics

We use Google Analytics (measurement ID G-C4HY4TXRZC) to understand how visitors use the Site — for example which pages are viewed and how users navigate. Google may use cookies and similar technologies for this purpose. See Google’s privacy information at policies.google.com/privacy.

Vercel Web Analytics

We use Vercel Web Analytics to measure page views and basic traffic on the Site. This is provided by our hosting platform and is designed to operate without advertising cookies.

Sentry

We use Sentry to capture application errors, performance traces, and, when you accept analytics cookies, session recordings that help us diagnose problems. Error reports may include the page you were on, a stack trace, and your IP address. Browser events are sent through a first-party path on this Site. See Sentry’s privacy information at sentry.io/privacy.

PostHog

We use PostHog to understand how visitors use the Site — for example which actions they take, session recordings of page interactions, and JavaScript errors. Signed-in CMS administrators are identified as internal users so their activity can be excluded. PostHog may use cookies and similar technologies. Browser events are sent through a first-party reverse proxy on this Site. See PostHog’s privacy information at posthog.com/privacy.

Session and experience analytics

We also use session and experience analytics to understand how visitors interact with pages (for example scroll behaviour and navigation patterns). These tools may use cookies or similar technologies and are provided by third-party analytics services.

Advertising

Google AdSense

We may display advertising through Google AdSense (publisher ID ca-pub-2193366581259784). AdSense may use cookies and similar technologies to serve ads, measure performance, and in some cases personalise advertising based on your browsing activity. See Google’s advertising policies and AdSense privacy information.

Google Ads

We use Google Ads (tag ID AW-1033457827) to measure advertising conversions — for example when a visitor who clicked a Google ad views a page on the Site. This uses Google’s tag (gtag.js) together with a page-view conversion event and may set advertising cookies. See policies.google.com/privacy.

Meta Pixel

We use the Meta Pixel (pixel ID 4372983582918480) to measure Facebook and Instagram advertising — for example when a visitor who saw or clicked a Meta ad views a page on the Site. The pixel may set cookies such as _fbp. It is only activated if you accept advertising cookies. See Meta’s privacy policy.

Marketing and CRM

We use HubSpot (portal ID 149088313) to understand how visitors interact with the Site for marketing and customer relationship purposes — for example page views, referral sources, and repeat visits. HubSpot may set cookies such as hubspotutk to identify returning visitors. Data is processed via HubSpot’s EU-hosted tracking script. See HubSpot’s privacy information at legal.hubspot.com/privacy-policy.

Cookies

How we use cookies

Cookies are small text files stored on your device. We use cookies and similar technologies for analytics, session and experience analytics, advertising, and marketing as described above.

We may set strictly necessary cookies required for Site operation, including during maintenance or pre-launch preview access, and a short-lived cookie that marks a signed-in CMS administrator so we can exclude staff activity from product analytics.

Consent and browser controls

When you first visit, we show a cookie banner so you can accept all cookies or reject non-essential cookies. Non-essential cookies (analytics, session recording, advertising, and marketing) are only set if you consent. Accept all enables every optional category. You can change your choice at any time via Cookie settings in the footer or on our Cookie policy page.

You can control cookies through your browser settings. Blocking cookies may affect Site functionality or how ads are shown.

Third-party data we display

The Site presents information about UK housebuilders sourced from public and third-party platforms, including the Home Builders Federation (HBF), Trustpilot, and Google. We sync or display this data to help visitors compare developers. We do not collect personal data from you to populate these rankings or review scores.

When you follow links to external websites (developer sites, HBF, Trustpilot, Instagram, and others), those sites have their own privacy practices. We are not responsible for how they handle your data.

Instagram community content

We may display public Instagram profile and post information (for example usernames, captions, and media) to highlight community content related to new build homes. This data is obtained from publicly available Instagram information via a third-party service. We do not receive your Instagram login credentials.

Hosting and infrastructure

  • Cloud hosting and content delivery — website hosting, CDN, and serverless functions.

  • Managed database — storage for CMS content and site data.

  • Media file storage — object storage for uploaded media when configured.

CMS and administration

Site content is managed through a restricted content management system admin area. Access is limited to authorised administrators and protected with two-factor authentication in production. Admin activity is not intended for general visitors and is not described further in this public policy.

How we use information

  • Operate, maintain, and improve the Site and its content.

  • Understand traffic and usage patterns through analytics.

  • Serve and measure advertising and marketing analytics.

  • Respond to enquiries you send us by email.

  • Protect the Site against abuse, fraud, or security incidents.

  • Comply with legal obligations where applicable.

Legal bases (UK GDPR)

Where UK GDPR applies, we rely on: (a) legitimate interests to operate the Site, understand usage, and keep it secure; (b) consent where required for non-essential cookies or personalised advertising (including via our cookie banner); and (c) necessary processing to respond to your enquiries or comply with law.

How long we keep information

Server and analytics data are retained according to our providers’ default retention periods unless a longer period is required for security or legal reasons. Emails you send us are kept for as long as needed to respond and manage our relationship, unless you ask us to delete them sooner where we are able to do so.

Your rights

Under UK data protection law you may have rights to access, rectify, erase, restrict, or object to processing of your personal data, and to data portability where applicable. You may also lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

To exercise your rights, contact us at contact@newbuildrankings.com. We may need to verify your identity before responding.

International transfers

Some of our service providers (including Google, Meta, HubSpot, PostHog, Sentry, and our hosting and analytics providers) may process data outside the UK. Where this occurs, appropriate safeguards may apply under their terms and applicable law. Refer to each provider’s privacy documentation for details.

Children

The Site is not directed at children under 18, and we do not knowingly collect personal data from children.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. We encourage you to review this policy periodically to stay informed about how we handle personal data.

Contact

Questions about this Privacy Policy or our use of your data? Email contact@newbuildrankings.com.